Our Work: ThyssenKrupp Access

ThyssenKrupp Access has been improving the lives of Americans for more than 50 years by providing mobility solutions for the elderly and disabled with stairway and wheelchair lifts as well as residential elevators. Access initially came to Digital Lagoon to produce a "Point of Sale" video for their stair lift product. Digital Lagoon created a video that draws consumers to the presentation with a spokesperson Ultimatted (blue screened) onto a CGI virtual set created by Digital Lagoon. The video also effectively demonstrates the installation, safety features and ease of use of the product. A continuous DVD loop was run on kiosks set up in Sam's Club stores nationwide along with a product demo area.

This video became the first of many multimedia projects Digital Lagoon has produced and created for ThyssenKrup Access. The relationship has led to the development of several other marketing videos as well as an redesign of their entire corporate Web site (www.tkaccess.com) and the development of a free-standing consumer information Web site exclusively for stair lifts (www.stairliftusa.com).