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Customer Relationship Management

Digital Lagoon strives to keep our clients' customers satisfied. The typical Web user is very fickle. One bad experience, and they may never come back. We start by organizing your site intuitively to suit what we understand about your customers' wants and needs. Then by analyzing the Web logs, we can locate any portion of the site that is underused and may be hard to find.

We also provide user-friendly site administration tools so you can keep your site up to date from your own computers. It's as simple as operating a word processing program, allowing you to change text, images, graphics, and layout of any page on your site... instantly. This allows you to keep your site fresh encouraging your customers to make repeat visits.

Digital Lagoon can also provide the tools for you to produce your own newsletter for your clients, with the same simplicity and user-friendliness of updating your Web site. Templates guide you as you create the latest HTML edition and keep track of distribution lists. You'll also be able to access reports that tell you how many newsletters were viewed and which customers have unsubscribed. It's a great way to stay in touch with your customer base!