At the core of your business is your brand. It identifies you and sets you apart – it’s the thing that makes your business yours. If built carefully over time, it can come to symbolize an entire market or industry. Whether you’re a new start-up or a seasoned company looking for a refresh, Digital Lagoon can get to know you and your vision and then translate it into a brand strategy that serves as the foundation for your approach to your market and target audience.
What’s all that mean? It means Digital Lagoon can work with you to capture the spirit of your business into a defined set of guidelines for talking about yourself across all medias. This includes the tone of voice you use on your website, the way you present yourself at events, the style of your product photography, the colors you use to represent your business, and much more. Like our web design services, we commit fully to a high degree of customization and personalized service when developing brands. Your company is unique and has a voice, and your customers want to hear it – it’s our job to turn that into a brand strategy that speaks authentically about your position in the market, your core beliefs, and the principles under which you operate.
Hand-in-hand with a great brand is a great logo. Through creative use of images and text, your logo conveys the essence of your brand. And it’ll appear everywhere – on your website, your products, all printed material, your door sign, and tradeshow apparel. You want it to develop into a trusted symbol over time, so it’s important to get it right from the start. Developing a logo is both an art and a science, and Digital Lagoon has mastered both.
Digital Lagoon’s brand development services include:
Brand strategy development
Brand manual and communication platform creation
New product branding and launch plan formulation
Brand-level marketing consulting
Logo design and development
Digital Lagoon can work with you to capture the spirit of your business into a defined set of guidelines for talking about yourself across all medias.