For years, Google talked about forcing websites to implement SSL certificates. Now, websites are flagged that do not fulfill Google SSL requirements.
What does SSL mean? It stands for Secure Sockets Layer. SSL certificates provide another level of security for users. By adding a layer of encryption, website user’s information cannot be tracked or stolen. This is most commonly used for eCommerce websites. Visually you are able to see if a website is secure by looking at the URL. A website that has implemented SSL will read HTTPS opposed to HTTP.
Not only does SSL secure your website, it also improves search engine optimization. HTTPS uses a very fast form of symmetric encryption, which is the fastest form of encryption. In general, websites that load faster are more likely to rank higher on the internet. Visitors are also more likely to stay on the website for longer periods and this will increase your bounce rate.
Be proactive and act now. It’s time to make your website secure and up to date with SSL. Contact Digital Lagoon for assistance.