Conger-Elsea hired Digital Lagoon to refresh and expand their outdated website. After analysis of the site and current branding it was apparent that a refreshed look was necessary to create a cohesive brand, starting with their logo. The existing logo had a squashed and stretched font. Not straying too far from the original logo, we adjusted the font while adding different versions to meet their various needs and worked with client to develop a new tagline. After the main logo and website were established we expanded the brand to include Conger-Elsea Advantage, their course programs. The end result is a cohesive brand for multiple websites and divisions that refreshed their look and reflect the new growth and programs they are bringing to their clients.