Image2Frame, a startup company offering an online shop providing an easy way to upload and frame photos from digital devices hired Digital Lagoon to establish their branding through a logo and website. The client came to us with a logo idea but were open to letting us explore other options. Looking for a logo with bright, fun, happy colors that visually represents what they do and would appeal to a wide audience, we started with a variety of concepts with different color and style options. After quickly narrowing the down to a few key logos, we looked at each option in black and white and a range of colors before choosing the final logo. The final logo design was able to clearly show what the company does as well as allowing them to use the logo and expand to fit their needs from web to print. The icon portion of the logo was perfect for both a secondary logo and modern with its app like style.