Large Print is a new division focusing on only the large print division of the company. Overall branding was needed to create a logo and website plus be expanded to various supporting materials. We started with focusing on creating the tagline followed by concepts. The chosen logo has an icon that was “to the point” of the business by using an abstraction of CMYK ink drops. Since much of this business would be related to marketing the online easy upload function, we created two logo variations for materials.