A new website and a new logo often come hand in hand when needing to refresh a brand. PhotoDarts needed to update and modernize their overall brand identity. Digital Lagoon presented a new logo that placed more emphasis on the name with establishing a tagline. The new logo introduces a more limited color palette with bolder text to achieve a cleaner look balanced by a more dynamic icon to help visually represent the concept. This rebranding was then applied to a new PhotoDarts’ website and supporting materials. Since the new launch sales have increased.