Picture and Frame Industries came to Digital Lagoon for a new website that would give new life to their online presence and allow their customers to make orders for mouldings and accessories online. They also wanted a way to get word out about their sales and pricing.
Digital Lagoon worked with PFI to find out what PFI’s customers would be most interested in seeing on the site. We decided to feature wood mouldings, sale items, and ideas and inspiration on the home page to appeal to both dealers and individuals. We started to use Constant Contact for monthly email blasts letting their customers know about new sale mouldings and updated prices.
The new site includes all of Picture and Frame’s new, available, and discontinued products, along with a bold new look and simple online ordering. Ever since the original site was developed it has been growing to meet the needs of PFI and their customers. PFI often adds new sliders, new specials and new sale mouldings directly to the site. The site is actively updated by the staff of Digital Lagoon as well as PFI’s staff.