University Physicians Associates were ready to update their logo and website. They asked us redesign both starting with their logo. The client wanted options both similar and very different to review. We provided multiple options focusing on both UPA and the spelling out of their name as more prominent. After review the client was partial to our concept that focused more on the University part of the name vs the acronym. This new version of the logo emphasizes that they are at the core a teaching hospital. We also incorporated a variation of the graphic plus keeping the blue color of the previous logo to tie the new back to the old.